Art Direction
Fashion Design
Fashion Design
Simulation is a fictional luxury fashion brand. Inspired by the figures in earlier games, the collection reflects on the blurry boundary between reality and digitalized reality through vaporwave color palette and cubic volumes. I designed the brand identity and content to speak the brand’s vibrant virtual language.
![](https://freight.cargo.site/t/original/i/d301833a64d61319876ee0c8e09234223fca28ae239ee18f40911ae110c07905/simulation-inspiration.jpg)
![](https://freight.cargo.site/t/original/i/768ddb6111db3e08ad41b3af00daf29f9c154f089c308a50c85cc644279ce374/SIMULATION-RENDER-1.jpg)
![](https://freight.cargo.site/t/original/i/f1fee82278a3417b12e25a115b0d71f4d9df822fbfa31af16f4a64c322362e3c/SIMULATION-RENDER-2.jpg)
![](https://freight.cargo.site/t/original/i/3b51856e5d5e34db3b4a0333af0ac45622a40c3a5b448aea76522ba752535da1/Simjlation-STORY-LAYOUT.gif)
![](https://freight.cargo.site/t/original/i/7f0c1710a22a84d2265b25ea9fd511e7bad002fbc5b0e3492329c51d50041db5/Simulation-Web-Pic2.jpg)
![](https://freight.cargo.site/t/original/i/23ca43d022462240085544ccad0fcd1d7a1088fba2a905553ccee71a890f2c3d/Simulation-Web-pic1.jpg)